The numbers
in net profit (Weston)
in gross sales (Wynwood)
optimized in Florida
The challenge
After landing in the United States, the brand needed to consolidate its digital operation before accelerating. The initial challenge was to clean up the key operational indicators (lowering error rates, fixing connectivity issues, tightly controlling cancellations, and improving NPS) and then aggressively scale sales volume and profit margins.
What we did
- 01
Menu engineering
Restructuring the digital offering to prioritize the products with the highest contribution margin.
- 02
Data-driven promotion testing
Iterative promotion testing to find the exact conversion sweet spot without eroding brand value.
- 03
Co-funding agreements
Direct negotiation with Uber Eats to co-fund promotional campaigns, reducing acquisition cost.
Results in detail
- Weston: +53% in gross sales / +77% in net profit
- Wynwood: +88% in gross sales / +61% in net profit
- Fort Lauderdale: +23% in gross sales / +41% in net profit
- North Miami: +52% in gross sales / +31% in net profit
Strategic takeaway
A healthy delivery operation doesn't just sell more — it sells better. By first fixing operational inefficiencies and then applying smart, platform-co-funded promotions, we proved it's possible to increase gross revenue and, at the same time, drive up real net profitability in a highly competitive market.
Want to boost your delivery?
Every one of these cases started with a conversation. Yours can start today, too.